Hi Ethan :-)
I took a look at the site, and I`m thinking there`s perhaps a little too much written text. I`m already tending to want to click away because I don`t like to sign up for anything unless I really expect to get a major benefit. I`ve got so damn many usernames and logins, it`s ridiculous.
So there I am, with "Sign Up" all in my face. I read your initial content, and it was just too wordy for a quick attention-getter. Given I was already leaning away, I would have just clicked off the site.
What I`m thinking would be helpful would be to open up all those words into quick sales points. Your main heading is just jargon gobblety-gook, so it doesn`t do anything for me or you:
Startup Rising - your source for online business resources.
What`s that even mean? For example, you could use the heading for helpful and useful information:
A Listing of All the Tools You Need to Start a Business.
Then your first paragraph could be something more along the lines of defining "tools."
We are a comprehensive list of the best tools and resources on the Web. When we find new sites, we take a look and try them out. Find our Reviews on various sites and take a look. We`re putting together a directory of:
- Category one - Tell me about it.
- Category two - This one`s really helpful
- Category three - If you have this problem, this`ll help
- Category four - Not for everyone, but certainly helpful
- Much more! ...
Feel free to browse around, look at various sites and read our articles. If you sign up, here`s what you`ll get. (Important benefits to signing up).
The point is that there are a zillion directories out there, and more coming all the time. It`s gotten to the point where it`s hard to even use a search engine to find actual businesses, what with directory this and directory that.
So in my opinion, your major first impression challenge is to immediately demonstrate a real benefit to a casual visitor. What would they be searching for? What would the query be?
Then answer that question. What`s missing from all these directories is any kind of useful help. Nobody bothers to review anything. They just list a bunch of junk and hope someone else will be interested in reading that list. See? :-)