Hi Sarah :-)
It`s an interesting site, given my own involvement with writing and
editing. I see a couple of problems of function, although there are
some odd bugaboos with the programming, which I think others will
The main problem is I don`t see a FAST way to understand how to take
advantage of your service. For example, let`s say I`m right now working
on a 2,000 word analysis of whether or not to commission a study for a
company. I`ve written it, I`m tired, I`m taking a break, and I`m
wandering the web.
I click on your site. "Ah hah! A proof-reader! That`s what I need!"
From that point forward, it`s very difficult to figure out how to hire
you. I did see your rates, but how bizarre is it to have $0.021 per
word, then the equivalent in British pounds? I think you can do better.
I`d suggest you list your rates in USD and let customers make a
currency conversion, OR talk to a programmer about how to include a
real-time converter on your rate sheet. PayPal offers conversion, so
you can bill in your currency and the customer will see the invoice in
I`d rather suggest that you have a flat rate of some sort. It`s like
flat-rate shipping, where you calculate your average job and work out
the rate based on averages.
Overall, I`d like to see something that stands out as an "action plan."
This would be related to the so-called customer journey. It goes
something like this:
- Hey, here`s a site about proofing! I need that....what do I do?
- Ah...a big button: "How does this work?" I`ll click there.
- Hmm....so I do this, do that, push this, send that and then what?
- Ah...I see. A big sentence that says, "Then what happens?" I`ll click that!
- Oh...so all I`ve got to do is this, this, this, and this, and Wah-Lah! I get my presentation proofed.
- How long will it take? How do I get billed? How do I pay?
In other words, do some role-playing and put yourself into a condition
of a client who knows nothing about you. Try to order something
yourself, from yourself. If that`s not working---you`re not objective
enough---get a 25 yearold friend or acquaintance to come in and try the
same thing. That`s a good age because they`d likely be a strong
demographic for you.