Greetings fellow SuN members.
I am looking for constructive criticism on how to improve our web site.
We
provide an online CRM solution that is targeted at small business
owners. Although we are exceeding our expectations in terms of customer
acquistion and competitive positioning, we are always interested in
feedback from professionals who might have insight about how to improve
our approach and messaging.
Please feel free to be critical in your comments.
www.appshore.com
Warm Regards,
Kregg
Business Forum
Looking for advice on how to improve our web site
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Greetings fellow SuN members.
I am looking for constructive criticism on how to improve our web site.
We provide an online CRM solution that is targeted at small business owners. Although we are exceeding our expectations in terms of customer acquistion and competitive positioning, we are always interested in feedback from professionals who might have insight about how to improve our approach and messaging.
Please feel free to be critical in your comments.
www.appshore.com
Warm Regards,
Kregg
I am looking for constructive criticism on how to improve our web site.
We provide an online CRM solution that is targeted at small business owners. Although we are exceeding our expectations in terms of customer acquistion and competitive positioning, we are always interested in feedback from professionals who might have insight about how to improve our approach and messaging.
Please feel free to be critical in your comments.
www.appshore.com
Warm Regards,
Kregg
Wow, very impressive. Great looking website and the Demo is very cool!
Thanks for the positive feedback.
Hi Kregg,
To begin with, get rid of the old guy in the picture. It looks like you`re offering long- to final-term healthcare as your product! LOL! :-)
Secondly, put this (from the Features & Benefits) heading, on the front page. Many people not in the corporate world don`t automatically think of a spell-out of CRM.
"AppShore Professional Edition is a complete Customer Relationship Management solution that streamlines and automates virtually aspect of interaction between you and your customers and prospects."
(There`s a word missing between "virtually" and "aspect," I`m guessing "every?")
Without spending lots of time on the site, my only other gripe is that as an entrepreneur, I`m just tired of all the corporate jargon and sloganeering. I spent too many years hearing such mumbo-jumbo as problems being "opportunities," or "challenges." I just get very tired when I read that kind of nonsense anymore.
What I mean is that you might consider the rule-of-thumb in writing, that most of America reads at an 8th grade level. That`s not a comment on educational level, nor is it meant to be condescending. It`s only a reference to averages. As such, it`s tiresome to hear people blow their basic statements all out of proportion with meaningless complexity.
I was in the store today, hearing a young corporate mom ask her daughter (about 4) to put down a lollipop. Her explanation, mind you, to a toddler, was "That isn`t high on my list of priorities right now."
I know exactly how she came to say that; she had a busy day, and in corporate environments you`re supposed to sound like you`re either a Ph.D., or that you have an MBA. But this is a toddler! So too, what about changing your content to be more "folksy," or at least the kind of language you`d use if you were having lunch with both a client, and one of your friends from school?
Another example:
"Beginning with the automatic capture and loading of leads from your web site, all the way through to post sales support, AppShore gives you the visibility, control and management tools you need to facilitate the exceptional level of personalized service and support your customers deserve and expect."
Holy Cow! When do I get a chance to breath? :-) Couldn`t you just as easily say something like:
"Our online software will help you take leads from your Web site and turn them into real information you can give to your sales people. From there, you can also use our program to reach out to your customers with personalized offers, service, and support."
Words like "facilitate," "capture," and "visibility" may sound good in a formal department meeting, and they may be (sort of) expected in a sales pitch demo, around a 30-foot conference table, but you`re trying to appeal to 1-owner businesses, where people like to wear blue jeans!
:-)
just my two cents....
craig
To begin with, get rid of the old guy in the picture. It looks like you`re offering long- to final-term healthcare as your product! LOL! :-)
Secondly, put this (from the Features & Benefits) heading, on the front page. Many people not in the corporate world don`t automatically think of a spell-out of CRM.
"AppShore Professional Edition is a complete Customer Relationship Management solution that streamlines and automates virtually aspect of interaction between you and your customers and prospects."
(There`s a word missing between "virtually" and "aspect," I`m guessing "every?")
Without spending lots of time on the site, my only other gripe is that as an entrepreneur, I`m just tired of all the corporate jargon and sloganeering. I spent too many years hearing such mumbo-jumbo as problems being "opportunities," or "challenges." I just get very tired when I read that kind of nonsense anymore.
What I mean is that you might consider the rule-of-thumb in writing, that most of America reads at an 8th grade level. That`s not a comment on educational level, nor is it meant to be condescending. It`s only a reference to averages. As such, it`s tiresome to hear people blow their basic statements all out of proportion with meaningless complexity.
I was in the store today, hearing a young corporate mom ask her daughter (about 4) to put down a lollipop. Her explanation, mind you, to a toddler, was "That isn`t high on my list of priorities right now."
I know exactly how she came to say that; she had a busy day, and in corporate environments you`re supposed to sound like you`re either a Ph.D., or that you have an MBA. But this is a toddler! So too, what about changing your content to be more "folksy," or at least the kind of language you`d use if you were having lunch with both a client, and one of your friends from school?
Another example:
"Beginning with the automatic capture and loading of leads from your web site, all the way through to post sales support, AppShore gives you the visibility, control and management tools you need to facilitate the exceptional level of personalized service and support your customers deserve and expect."
Holy Cow! When do I get a chance to breath? :-) Couldn`t you just as easily say something like:
"Our online software will help you take leads from your Web site and turn them into real information you can give to your sales people. From there, you can also use our program to reach out to your customers with personalized offers, service, and support."
Words like "facilitate," "capture," and "visibility" may sound good in a formal department meeting, and they may be (sort of) expected in a sales pitch demo, around a 30-foot conference table, but you`re trying to appeal to 1-owner businesses, where people like to wear blue jeans!
:-)
just my two cents....
craig
Kregg
Nice site well set out. Not flashy and over the top.
I also just put up a new page on writing ebooks.
http://www.aselectchoice.com.au/Gm/writingebooks.html
Yesterday I did an audio interview
http://www.davesonlineworld.com/tool_time.html
regards Michael Clayton (rexiedexie)
-------------------------
Regards Michael Clayton (rexiedexie)
My Affiliate Articles & Web Page Traffic
Hi Craig,
Thanks very much for the candid feedback. This is excellent!
I especially like your point about making the site more `folksy`.
I will definitely apply your input.
Cheers,
Kregg
Thanks very much for the candid feedback. This is excellent!
I especially like your point about making the site more `folksy`.
I will definitely apply your input.
Cheers,
Kregg
Hi Kregg:
I`m going to take your request at face value; I hope my candor won`t offend. My comments are limited to your home page, since that`s the one that`s really got to grab people and pull them in.
The page has a nice look and feel - clean and professional, but I see a few things you might want to change, in no particular order:
1. Under "Why AppShore", I would put a space in between content links and your contact information, right before the line "We Offer Free Training". Right now this section is all one block, which makes the section hard to read and obscures the fact that the top four items are links.
2. I would switch the logo and the verbiage in the "Customer Testimonial" section. With the logo on top, this currently looks a lot like an ad and might get missed. I`d also make the font a bit bigger or maybe a different color (dark blue?) to draw the visitor`s eye. Finally, I`d make the customer logo smaller and position it to the right of the testimonial, positioning it like a signature.
3. If you are a lower cost solution than Salesforce, I would be shouting that from hills, because cost is a primary driver in your market space. The second bullet in the "AppShore Professional Edition..." section alludes to AppShore being price competitive, but it is (in my opinion), too coy. I would make a direct comparison right there, and I would highlight that bullet point somehow so visitors would be sure to see it.
Hope this helps!
-------------------------
Lynn Herrick
Managing Member
The L`innovation Group
L`innovation - helping small businesses turn problems into profits.
Hi Lynn,
Thank you very much for the feedback. Your candor is not offensive in any way. In fact, I found your response extremely polite!
Regarding your points:
1. Good idea. We can do that.
2. Just to be sure I understand you correctly, are you suggesting we move the big image that says `Online CRM for Small Business` to the bottom of the page and replace it with the Testimonials with the smaller customer logos re-positioned to the right of the testimonial summary in more of a horizontal fashion rather than columnar? If so, that is a very good suggestion.
3. I am all for the aggressive approach, but my partners have convinced me to be hestitant to make a direct call out to salesforce.com in fear of violating some ethical or legal standard regarding use of their brand name. Can you provide any insight regarding the ethical or legal issues here?
Thanks again for your time.
Kregg
Thank you very much for the feedback. Your candor is not offensive in any way. In fact, I found your response extremely polite!
Regarding your points:
1. Good idea. We can do that.
2. Just to be sure I understand you correctly, are you suggesting we move the big image that says `Online CRM for Small Business` to the bottom of the page and replace it with the Testimonials with the smaller customer logos re-positioned to the right of the testimonial summary in more of a horizontal fashion rather than columnar? If so, that is a very good suggestion.
3. I am all for the aggressive approach, but my partners have convinced me to be hestitant to make a direct call out to salesforce.com in fear of violating some ethical or legal standard regarding use of their brand name. Can you provide any insight regarding the ethical or legal issues here?
Thanks again for your time.
Kregg
Lynn is too picky. Put your time into getting the word out.
The product sells itself. I signed up for the 30 day deal and will start paying the small price at the end. I also passed it on to a client. They are looking at it for their $15M plus company.
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