Forums: Discussions for entrepreneurs and small business.

Hi Janet,

Is your business primarily shipping products bought online and not sold in retail stores? If yes, then take a look at how Amazon.com packs its items. I buy personal products from Amazon all the time. They never have more than their smiley face on the packaging. Its just a brown box and the product itself is packaged with regular bubble wrap or actually surrounded by inflated plastic bag like things connected to each other. The thing to note is that there is hardly any branding on the packaging. And I can see why... Unless your product is competing against other packaged products on a retailers shelf, jostling for yoru buyer's attention, why would you need exterior packaging? It will be a good idea, but it will also be worth the analysis to see if it really benefits you. The purchase decision is made on your webiste (right?).

If you are talking about products sold in a retail outlet, then you are right on as far as your quest for marketing on packaging. Wish you luck.

Best,

Sachin Dole

Hi Janet

FoamCraft Packaging is a smaller business and we pride ourselves on spending one on one time with a customer to get exactly what they are looking for. Please take a moment and check out our website and see if there is anything that would interest you.

www.Foamcraftpackaging.com

Thanks

Good Luck

Packaging is a great tool to retain the customer. The product should be kept in mind while designing such a packaging. We offer each kind of printing according to your personalized requirements along with free shipping, free designing, free lamination and free proof reading. I can also help you in designing your custom packaging, contact me.

I use to work with a UPS sort center employee.  Here are his suggestions.  First, the package should be drop tested from a minimum height of two feet.  That is the height of the conveyor used to load the trucks. 

Two, ‘Four Corners” taping system should be used on all boxes.  That means taping the center flap seam across top and bottom.  Then tapping along the box flaps from corner to corner. 

If it’s a heavy object in the box, you should also reinforce the rest of the box with packing tape.   At least a couple of wraps around each axis of the box.  

I also use to put items into a plastic bag.  I then used biodegradable foam popcorn as packing material in the boxes.   

Now, here’s the kicker.  Your supplier may not be following your directions for packaging.  You may have to go to your supplier’s facility and watch how they are packaging product.  This will give you a better idea what packaging changes need to be done.

One final note.  When you think of packaging, think about the Samsonite commercial where the gorilla was tossing around the suitcase.  That’s how some delivery drives handle packages.   I personally saw one driver for instance toss my order out of the back of his truck.  The box fell six feet and roll another ten feet.  When the driver came into my store, he claimed the battered condition of the package was due to mishandling at the sort center.

Hi Janet, and everyone,

We specialize in Packaging in China. We are a New Brunswick, NJ based firm with in house consulting, design, photography, engineering and logistics, and we manufacture packaging in China.

We also provide consulting to clients that are already doing this, but need help in working out the kinks.

http://www.laserwave.com/

or give me a call 732 745 7764 and we can discuss.

-Al

Go ask any search engine about all possible materials that are used nowadays. You will find tons of interesting info!