(A warning Tiffany my words my read harsh however they are
not meant to be. I truly am trying to be honest with what I felt when viewing
your website which I hope you can use as constructive criticism, it is my fondest
wish that you are extremely successful with your endeavor no matter what your
personal definition of success is.)
I just viewed your website all in all I like it. I do have
one criticism which cascades into other thoughts. When using canned templates
for websites you should not use the canned logos and pic’s that are included
they are just place holders for your logo and relevant pictures.
In fact once I realized that the website is canned (which
the logo gave away) the site felt impersonal, and made me not take you
seriously even though I think you have some good data and copy on your website.
All was lost once I realized you selected a template relatively
unchanged just with some words and pic. The thought that ran through my mind
once I realized this was: “I wonder if
she short cuts the work given to her by her clients.” (Again I am not trying to
be mean just honest with what I thought.)
Now with the nasty out of the way I do have some suggestions
that I hope will head off the entire issue and your future clients will be none
all canned logos with your logo.
all canned art work.
the buttons to the right and add them as tabs at the top of the page.
If you do the three simple things above you will make it
harder to detect a template, and even then if someone notices they will feel
like you put effort into your website, which should lead to positive thoughts
on your work ethic and ability.
This canned design is from a company called stocklayouts at www.stocklayouts.com
You can actually get this logo for free in Microsoft’s
Office web site in the free template download as well.
I think they have used this logo in several templates
including brochure, flyer, FrontPage, and letterhead. I think this template is featured
on several “free” web page builder sites as a template.
Some more reasons to not use a canned logo:
- No control
over branding. (What happens if the kid down the street starts a
landscape, cutting lawns, shovels the driveway service and goes to Microsoft’s
website and downloads the brochure layout with the same logo?)
makes you blend in not stand out.
I think it is an acceptable practice to use a canned
template for a business website, however you need to modify it and tweak it
just enough to make it your own. That way you wont have to worry about a dozen
other web sites having the exact same layout, pic’s, logo, flow etc. Not too
mention no worries about having Eddie the neighborhood Alex P. Keaton printing
flyers, business cards etc with your logo on it.
The cost to having a logo created for you that you control
is very minimal if you don’t have the skill set approx $600 for logo design,
business card, and letterhead.
I can suggest the company logoworks at www.logoworks.com.
I have used logoworks myself and can vouch for there ability
and skill, however there are a ton of companies that do logo design, just
beware of the very cheap ones as all you will get are clip art designs.
I truly hope this helps, nothing said above was meant to be