Hi Heather & C.F.,
C.F. - a demo site is now available and can be found at http://ironface.validize.com. I beleive a beta invitation has been sent to you which would also give you free accounts to use.
Heather - responding to your question above, Validize is working towards making the internet a safe and trustworthy for online users. The solution we provide benefits both your site and the users interacting in it. When you "V-Enabled" your site, you will allow Validize users to enable and use their Validize badge on your site to reveal they are who they said they with their interaction. The users can select to reveal within the badge ONLY their verified data. Some examples of uses:
Dating sites - to show you can be trusted and standout amongst other candidates.
eCommerce - If you`re selling something from Craiglist, you can show reveal that you`re a real person that users can trust and that they won`t be scammed.
Financial Advisors - when they interact online via a post, blog, or commenting on a post to provide financial advice, the user would like to know that they are a licensed financial advisor and/or have credentials to back their interaction and be credible.
Businesses are battling daily to manage their online reputation from impersonators and even their own employees. With the Validize solution, consumers can identify real representatives that`s appointed by the company to interact on their behalf.
These are short descriptions but do let me know if you have other questions. Also, we will have the joomla plugin ready in the next few months. We are gearing up to launch the Business/Non-Profit service in the coming weeks.