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We’ve come into this project with the sobering reality that if we don’t raise the money needed for this campaign it is not only going to limit the impact that we are going to be able to have on the our community, but it will also limit the resources available for this album to the point that the future of “Christian’Dee” as an artist would be uncertain at best. We know that if he doesn’t reach his entire goal of $50,000, he will not be able to release the deluxe version of this project that we have planned, we’d have to scratch the promo tour, and we could basically say “goodbye” to any hope of the radio and video placements for our singles that we’d need. Simply said, with any piece of the planned puzzle missing, it would be like building a house on sand; we’d just be perpetually waiting for our moment of collapse.

Now, with all of that being said and reality pushed aside, we carry a massive wild card. We have the God of miracles on our side. We can run through scenarios until we’re blue in the face, but ultimately we know that the main goal behind all of the music and all of the fundraising, of making His name great is going to get accomplished, regardless of what we do.

All of the money raised through this campaign is going to go directly into the marketing of his new project, which will begin in the fall with the project being released to the public in July of 2011. The project we are going to release is already in production and a lot of the resources needed to record, mix, master and release this project are already taken care of. Luckily for us, a big portion of our operation is in house and our overhead is very low.

That being said, the money raised from this campaign will be used to gain placement of this project on major networks, radio stations, and social media sites. To accomplish this, we are going to use the bulk of the money raised to simply and consistently promote Christian’Dee and his music. We are going to do this primarily by shooting music videos, developing a legitimate media PR campaign and launching a promotional tour in the winter (2011). A portion of the funds we raise will also go towards paying our entry into showcases at several major conferences throughout the nation that will host all the major decision makers and booking agents for the colleges that we are trying to book shows with. Through these conferences, we hope to develop a touring network with these colleges and continue promoting the gospel to students and young adults through our music.

In order to even make a smidgen of a dent in mainstream music we need at least $25,000 for marketing, promotion, manufacturing and touring. Professional record labels are spending more than twice as much to properly release their projects. However, we believe that we’ve developed enough relationships and learned to be wise enough with our resources that we can accomplish the promoting of this album with half the money, while at the same time not cutting any corners in the process.

Like we said from the start, we really only have one year left. One year to make it happen. One year to put our hope and our passion for what we believe God has called us to into action. So we’re asking you, give us one more year. Come along side us. Pray for us. Partner with us and choose a contribution amount that is comfortable enough that it won’t bankrupt you, but uncomfortable enough that you don’t limit what God may want to do through us.

Lastly, please help us get the word out about this campaign. Help us make this an incredible year!

We also know that there is no better promotion then word of mouth. So, if you believe in what we are doing, please let people know. Direct anyone and everyone you can think of to this campaign to help support us!

Thank you so much for your time and we look forward to seeing the amazing plans that the Lord has for us in this next year.