GrillCharms speaks to the problem from your end---what is it YOU would
like to do for the next 15 years. So I`ll bring in the "Their" point of
view...the customers. These will be the community members you want to
inspire---your target audience or market.
The first thing to do is look around you. Look at everyday life, in
your community. Watch the people, particularly those you`re going to
try an reach. Think about the following:
- What would make their life easier?
- What would make their life simpler?
- What do they do that takes a lot of time or work, that you could do for them, for a fee?
- How can you save them time, effort, or money?
- What would make their life happier, more pleasant, more fun?
- What do they do for fun? Could you provide organized "fun" in some way?
I don`t know your situation, but you`ve mentioned urban centers, which
brings to mind inner city problems. One of the most powerful incentives
to the drug industry is the amount of money avaialble. And, of course,
money is always an incentive.
Why should someone work a regular job when they can have $1,000 a day,
tax free, in cash? That`s the fundamental question, and speaks to the
whole concept of capitalism, entrepreneurial ventures, business, and
If you want to reach community members to inspire them to start a
business, then you have to make the concept attractive, interesting,
adventurous, and *fun*. People need to see YOU having a great time,
doing something YOU want to do, and making money doing it.
Is there a community college anywhere in your area? You could likely
"audit" some basic businesss courses there, paying a fee to sit in and
take the clase, but without it being graded towards a degree. As you
listen and learn more about business, you`ll begin to get lots of
examples of other types of businesses and what people have started.
Mostly, though, a "business" isn`t some evil organization of powerful
people attempting to take over the planet. :-) "Business" is anything
that involves two people exchanging something in return for something.
It`s only a question of how formal we are when we track that exchange.
If you`re a man and you get married, one point of exchange MIGHT be
that you go to work, and your wife has a child, then stays home and
raises that child. She gets your company and money, in exchange for you
getting her company, and a family enjoyment.
To move that into a more formal business, all you have to do is look at
daycare. The daycare center stays in one location and raises the child,
in exchange for money. You don`t look at your marriage as "a business,"
but the underlying exchange is one thing; what you`re exchanging, and
how you account for it, makes the difference. See?