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Long Tail Strategy

 
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Frank630

posts: 14

Nov 03, 2008 11:42 PM ET    Quote  Report Abuse
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Hello Everyone.

I am following a long tail marketing strategy for a marketing niche that I am pursuing. Long tail keywords 1) convert better and 2) have better chances of ranking high in SERP`s.

My question is when you do this, is it necessary to optimize all on-page factors: URL, Title, Header, Alt Tags, Description? If so, then I would need to have separate pages for each long tail keyword phrase.

Your thoughts are appreciated.

Dobner
Twitter: @dobner



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Frank Dobner
Director - Sales & Marketing
The Startup Source
The Startup Source
Send me e-mail
Twitter: @dobner
vwebworld

posts: 1237

Nov 04, 2008 8:27 AM ET    Quote  Report Abuse
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Optimizing for long tail search terms is not much different than for "normal" search terms.
So, having keywords in url, title, description, links, h1 and alt image tags, bold and normal text all help. Of course you can not get effective results optimizing for all your search terms on one page. So, you`ll need to target a couple on each page.
 
The one thing with long-tail terms - check your current stats to see what long tail terms are already generating traffic and where you are in search results for those terms. You may find you might not have to change much to get the results you want.
 
~Roland


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Frank630

posts: 14

Nov 04, 2008 11:45 AM ET    Quote  Report Abuse
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Roland,

Thanks. Regarding your last point, what I do is to look at the daily traffic counts for each long tail phrase and compare that with the number of competing pages for each phrase.

I am looking at a website structure that would use the home page for the main niche phrase and subtending pages on-page optimized for each long tail phrase. Eventually I want to rank for the main phrase, but use the sub-pages to ranked quickly.

Frank
Twitter: @dobner



-------------------------

Frank Dobner
Director - Sales & Marketing
The Startup Source
The Startup Source
Send me e-mail
Twitter: @dobner
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