Thanks guys. Yes, this logo has horrible direction. I agree to never tell a client that their logo sucks. We had a brief discussions about concerns with target audience. So I plan on using this survey to show them the results, and what we would do about it.
This client has 3 distinct target audiences. and this logo targets one to.
I don`t think a logo has to fully represent what a company does (see Shell, Mercedes, BMW, Chevy), I do think it should look good and appeal to all audiences.
And no, seeing the name would not have helped determine what they do.
So far less than 2& of people got it correct. Our of 60+ so far, thats not good.