Forums: Discussions for entrepreneurs and small business.

So I have this client, who has a logo. A bad one. But they think its great. So I am conducting a survey of different markets to get what they think this logo is.

yikes — you`re not kidding. good luck with that.

The logo on its own is hard to determine a connection, but with an associated company name or tagline it might make more sense.

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I answered the survey, hope it helped:)

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As I mention in my book "Identity Crisis!" a designer should "never tell a client that their logo sucks."  However, I do think your survey to get the impression of others about what the logo represents is a good idea.  One of the most difficult things to get clients to do is to step away from what THEY think will best represent a business and give consideration to what will best identity a business/organization to the target audience.

The example you presented in just a bit "swooshy" - something often associated with the "logo hell" of early dot.coms.  The basic concept of a cross being created by a shadow is somewhat good - although not necessarily new - but poorly executed.

Good luck - J.





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Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

So they`re a video company, right? 

Thanks guys. Yes, this logo has horrible direction. I agree to never tell a client that their logo sucks. We had a brief discussions about concerns with target audience. So I plan on using this survey to show them the results, and what we would do about it.