I don`t think there is anything wrong with asking designers to compete for business. Small companies and even large often do business development work for free or on spec if you will.
compete for business - based on the quality of existing work in their portfolio of past design efforts, not on the request for new design work with the possibility
of being selected for compensation. That is the basic premise of the NO!SPEC campaign
In how many other industries are individuals asked to do the service requested and the customer will decide afterwards whether to pay the individual (and accept the work) or not? It seems to be limited to the creative professions (at times in the design, advertising, architecture and similar fields) for some reason. Doing business in such a manner doesn`t seem to be acceptable to doctors, dentists, lawyers, and most other professions.
The design profession is finally standing up for themselves and letting potential customers know that business will not be done in such a manner any longer. My post was simply meant to be part of the education process that is taking place on an international scale.
Jeff Fisher | Jeff Fisher LogoMotives
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