“Jeffrey Gitomer’s Little Platinum Book of Cha-Ching”, Jeffrey H. Gitomer, Author
“Jeffrey Gitomer’s Little Red Book of Sales Answers” , Jeffrey H. Gitomer, Author
“Sales Management Demystified”
“The Greatest Salesman in the World” Og Mandino, Author
“Web Marketing for Dummies”, Jan Zimmerman
“Guerilla Marketing for Free” Jay Conrad Levinson, Author
“1001 Ideas to Create Retail Excitement”, Edgar A. Falk, Author
“Words that Sell” and “More Words that Sell”, Richard Bryan (copywriting)
“Instant Income” by Janet Switzer (reconnecting with existing customers)
1001 Ways to Energize Employees
1001 Ways to Motivate and Reward Employees
These are my favorites, and I recommend them to businesses on a regular basis. They are full of tidbits of useable information that relates to just about any business. Some of the ones people praise as the best are one big concept, these are full of many small, daily bits of information. If you can master sales, customer service, and have motivated, talented employees, business will be much easier, more successful, and more profitable.