The two actions (getting traffic from Digg, Twitter, Stumbleupon, etc versus visitors buying something) are not mutually exclusive.
True conversions from Digg traffic is typically very low. But the point of this thread was how to increase traffic to a web site. It is usually always good to get more traffic especially through in-bound links (keyword/text based), because it helps the site in search results.
Two general keys to generating sales from traffic are: (1) get qualified/relevant traffic - people that get to your site because it has something they want. and (2) have a site that does not have roadblocks to people who want to buy.
Key (1) can be achieved with relevant keyword in-bound links and SEO.
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