I disagree with you on this "The reason why I say marketing plan and not web site plan is that the website is not the end all."
I think by far your web site should be your primary marketing tool. As far as a web site plan? yes Nikole it would be part of the marketing plan.
But here is the thing... and this is why I love this topic...
How do you plan your web site? From my own personal experience, before I start developing a web site for my customers I like to create a simple diagram in VISIO and I layout the pages for the web site (something like what DreamWeaver 8 does for you. )
I address issues like, am I going to use flash? perhaps, I want to create a hybrid, half in Flash and half in HTML. Images, Layout, Functionality, Debugging, Testing, Linking and Download time. All these issues have to be addressed before you can start developing.
Craig Static means its simple HTML web site(basic in the sense that it is basic HTML and fuctionality.
Dynamic Means you are using database, Flash, and Server side Scripting to get the results you seek... Example OSCOMMERCE.. its Dynamic since it is constantly changing.. everytime you add a new product it changes. There for Dynamic Just means Constantly Changing...
Web Developer / Owner / Consultant
When starting your own business the need to "know-how" is greater than money!