Forums: Discussions for entrepreneurs and small business.

I am hoping that someone may have a contact or suggestions on how I would approach Disney with a product idea that they would use and sell in their theme parks/hotels/stores.  

I do not wish to use Disney images on my product, but instead I want to license my idea to them.

I know that there is the DCP, Disney Consumer Products, but from what i can tell from their website, they seem to deal mostly with licensing Disney likenesses to manufacturers.

Any help would be great.  Thanks!

Bruce

hi bruce...i am no expert, but i did a little research on licensing to disney; they are pretty strict...they require i believe (don`t quote me) a four year record of earnings/proven sales, and some other hoops.... let me go through my research folder; i will try and find the link for you....legsx3

legsx3

thanks for your response.  any help would be great. 

are you sure that what you say is not for getting a license to use disney images on your own product?  otherwise, why would disney care how long i had been in business if i have a great idea for them to license from me?

thanks again,

bruce

hi bruce..i haven`t forgotten you!  i know i have it somewhere...and no...my research was having disney license a product...not images... i`m digging... but i "will be back." lol

evening bruce.... here is the link i was telling you about - i hope it helps...legsx3  https://licensing.disney.com/Home/display.jsp?contentId=dcp_home_help_help_become_licensee_en&forPrint=false&language=en&preview=false&imageShow=0&pressRoom=US&translationOf=null&region=0&ccPK=null

thanks for your reply.  it still looks like this is for a process through which disney would grant me a license to put mickey on my product.  unfortunately it will take 10 weeks to get a response back from them to see if this is the correct avenue.   thanks for your help.

If it is good enough for Disney there would be others willing to take it on. Why not investigate other routes as well. You don`t have to put all your eggs in one basket.

I have had conversations at Disney's consumer products division about licensing and know a bit about the process/innerworkings of their licensing operations.  I doubt that they do much in the way of licensing people's products.  They likely do not want to be in the business of manufacturing.  I would guess that the vast majority or perhaps all products they sell/feature in their stores, are purchased from contract manufacturers who have licensed their trademarks, etc.  I think you may wish to explore licensing your idea to a company that already manufacturers products for disney, and they would in turn produce the product and sell it to Disney.  You have a far better chance and an easier path of getting into Disney this way, rather than straight to Disney.  Hope this is helpful.

A

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