Forums: Discussions for entrepreneurs and small business.

Here`s a fresh look since I didn`t see your original site.

Your best work is hidden inside the site - it should be on the front page. 
I don`t understand the "one,two,three" buttons on the sample pages.  I only accidentally found that they were links to more samples.  Why don`t you just put them on the same page?  Why should the user have to click again to see more of the same samples?

The text on the home page is all about you.  This belongs in the About Us page.  And there isn`t one.  I want to know what`s in it for me!

Your explanations of the samples are extremely repetitious.  In the Packaging examples, your text is identical, boring and doesn`t tell me anything.  I want to know what you were thinking behind your design development.  What was the clients` old design.  How is your design better?  In other words, if I am hiring you to do my logo and branding, I want to know how you think - how you look at the problem.

The text on the home page should be targeting an action by the shopper.  Why are you better or different from the competition?  What is the call to action?  Nowhere do you say "Call Me".  You just assume that the shopper will be amazed with your work and naturally seek you out.  Sorry, it usually doesn`t work that way on the web.


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Steve Mann
Internet Videographer
MannMade Digital Video
My Email

This is starting to outline at least a pathway of interest. It`s better than it was. I clicked the Lifestyles, and wonder why "Not For Everyone Co." titles every example. And that "one, two, etc." that Steve mentioned.

Imagine this: You come into some money. The first thing you do is place a short-term lease on some gallery space. This is downtown in your home town, and it`s a nice, old-looking, stone warehouse.

Inside there`s nothing but concrete floors and some wooden beams, 20 feet up near the roof. Some windows along the walls give a bit of light. Other than that, it`s a 100x100 square block of space.

On the front door is your new sign, "Li`s Gallery." In that gallery, you`re going to do a photo-layout of your best work. Your intent is for people to see various artworks, buy one or two, then come to you to commission something personal.

What happens when someone walks in the door? What do they see? Where should they walk? How will they understand the 10-foot tall posters of each piece of art? What about lighting? Will there be anyone to act as a guide or helping hand?

There`s almost no difference in this situation, between physically walking into a physical building, and virtually clicking to enter your virtual gallery. The way I see it, I walk in the front door and some of your posters are facing the other way, I have no idea why I`m in there, nobody`s helping, and I`m not even sure if anything`s for sale. See?