I think that it might be a good idea to start working backwards.
Question - How do we compensate participants? Is it based on the level of their contribution? Is everything shared equally so that the production team who put it all together is compensated the same as the individual who came up with the initial idea? Obviously the amount of work that will go into the production process will be far more than just coming up with a great idea or concept, but without the great idea or concept there would be no production; so how is this determined so that everyone involved feels it`s fair?
This is taking on the feel of an online reality show like the Apprentice. Here is the client. Here is the task. Get your team together and may the best man/woman win.
ITake a look at this - http://www.marketingvox.com/archives/2005/01/26/marketing_re ality_show_launches_online/
In my view, if you are listed, for example, in the SRDS as a recognized advertising agency, are eligible to receive commission from the media for placements, compete in physical agency reviews, employ in-house copywriters, proofreaders, creative directors, AE`s and AM`s and pitch accounts to secure control and negotiate their budgets for an entire year - then yes, I believe that you would be ineligible to participate for the simple purpose of creating an even playing field for everyone involved. (How’s that for a long winded run-on sentence?)
If on the other hand you are a sole proprietor or freelancer, who does creative work in some capacity, and does not employ an entire (in-house) creative staff and operate the fashion that I have indicated above, then I see no reason why you couldn’t participate in this process. Please understand that this is all in the brainstorming phase at this point and no final decisions have been made. I’m just offering my two cents to this idea and discussion for what it’s worth. My point was to be sure that our format is fair for all parties involved, however that ends up being defined.
Working in a field that few know of (impregnation services)for parts not people.
I have found it easy to write copy from comminents made by clinets or employees that visit our shop. This makes more sence to the possable new user because they can understand what to expect.
A pro system of advertising does not work for some types of compaines due to the fact they don`t understand the client base we are attemptioing to reach.
Duke "strategydude", thanks for the clarification. I`ll be watching to see where this goes! Based on your definition, I would be able to participate. Now I`m really intrigued. Although commissions on advertising placed on behalf of clients represent a significant share of my revenue, I`m probably the antithesis of a traditional advertising agency. (And remain a sole proprietor thanks to some reliable outsourcing.)
P.S. to Roadtec: I must respectfully disagree with your statement <<A pro system of advertising does not work for some types of compaines due to the fact they don`t understand the client base we are attemptioing to reach.>> It sounds like you`ve had a disappointing experience. I believe there is a way to reach any client base (providing you can define such)- it simply may not be a traditional or mainstream method.