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StartupLawGuy

posts: 20

Dec 18, 2007 12:41 PM ET    Quote  Report Abuse
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Hello Startup Nation,
 
I`ve been mulling over an idea recently and I`d like to see what the small business owners and entrepreneurs think of it.
 
I work for an established law firm.  I have a passion for helping entrepreneurs and working with startup businesses.  The problem is that most entrepreneurs and startup business owners are "do-it-yourself"-ers and don`t necessarily think that they need or can afford an attorney to assist them in formation.
 
I do believe that in certain circumstances, hiring an attorney is superfluous and unneeded.  However, in many cases, having an attorney involved in the start-up phase of a business can prove invaluable. 
 
In order to provide value to entrepreneurs and bring them in line with the traditional legal services model, I have come up with a set "menu" of legal services that can be offered for a flat rate.  My plan is to include the following services:
 
  • An initial conference with the entrepreneurer to get to know each other and the business idea;
  • Formation of legal entity along with obtaining all necessary tax ID numbers and registrations and provision of an organizational minute book;
  • Creation of entity governing document if more than one founder is involved;
  • A review of the business` current and prospective intellectual property and advice on the benefits of formalizing business IP;
  • A review of the business` contracts and customization of one form contract to be used in the business operations
  • A review of the business` local licensing and zoning requirements and advice on obtaining those applicable;
  • A review of the legal threats and opportunities of the business and a memo advising on such.
I really want this to be both a provision of legal services to entrepreneurs and a learning experience.  Thus, for example, I would review a business` intellectual property and advise on the ability of the business to obtain a trademark, but I would also teach the entrepreneur why it might be valuable to do so and instruct the entrepreneur how to obtain the trademark by him or herself if they so chose.   
 
I would like to price this service at somehwere between $2000 and $2500, not including applicable filing fees. 
 
So what does the startup nation think of this idea?  Is this something that you, as an entrepreneur, would have interest in?  Are there services included that you think might not be needed?  Are there services that you would like to see offered that aren`t?  Is the price too high?  Too low?
 
I`d love to hear your ideas...
StartupLawGuy12/18/2007 12:45 PM


-------------------------

Clint A. Costa, Esq., CPA (Licensed in Illinois only)
SNSFE, P.C.
http://www.snsfe-law.com
Rich

posts: 1738

Dec 18, 2007 12:50 PM ET    Quote  Report Abuse
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pricey - that`s my first reaction. and that`s not a statement on whether it`s a reasonable amount of charges for the services your provide, it`s more a practical reaction to upfront costs and budgets that many entrepreneurs don`t have.
 
having said that, if you can tone that upfront package down but assume that you will successfully convert a substantial portion of these people into long term clients, i think you`ve got a great business concept.


-------------------------

Rich Sloan , Co-Founder, Chief Startupologist, StartupNation
pabsb

posts: 4

Dec 18, 2007 2:35 PM ET    Quote  Report Abuse
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I also think the price of $2000 is a bit much for a start-up.  Especially one being funded by bootstrapping.  When money is tight - "do-it-yourself" is always more cost effective. 
 
My husband and I started a new business recently and we opted to do it without the services of an attorney.  We definitely are "do-it-yourself" type entrepreneurs. 
 
Maybe you need to consider breaking down your "legal services" into smaller units. 
 
Like $300 - 500 for the following services:
  • An initial conference with the entrepreneur to get to know each other and the business idea;
  • Formation of legal entity along with obtaining all necessary tax ID numbers and registrations and provision of an organizational minute book;
  • A review of the business` local licensing and zoning requirements and advice on obtaining those applicable;
$? for the following service:
 
  • Creation of entity governing document if more than one founder is involved;
  •  
    $? for the following service:
     
  • A review of the business` current and prospective intellectual property and advice on the benefits of formalizing business IP;

  • etcetera ...
     
    Not everyone is going to need all the various services - so won`t want to pay for something they don`t really need legal advice for.  If you break it into smaller sections - with smaller flat fees - you would appeal more to a wider variety of entrepreneurs.  And you could always keep the full legal services package for $2000-2500 for those that want all the services that you offer and are willing to pay for it.
     
    -
     
     


    -------------------------

    Bonnie
    www.paelectrics.com

    Dump the Pump - drive an Electric vehicle!
    wtgg

    posts: 257

    Dec 18, 2007 9:04 PM ET    Quote  Report Abuse
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    startup guy,

    what can I get for say $500.00?

    stan

     

    Hypatia

    posts: 1

    Dec 18, 2007 10:19 PM ET    Quote  Report Abuse
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    Startup Guy:

    Price is definitely too high, that`s why we are do-it-yourselfers.  Your service is definitely needed you just need the right format.

    olfolkie

    posts: 1

    Dec 19, 2007 4:42 PM ET    Quote  Report Abuse
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    Hello StartupNation,

    Having been burned by not paying attention to some of the things StartUpLawGuy is offering for my first startup, I think he`s offering quite a package there.  We started a software company in 1996 and did not have proper governing documents for our business ( an LLC).  Over the years we suffered losses because of poor contracts with our customers,  had no intellectual property protection and saw our offering copied by richer companies.  When the business was sold recently there was a huge snarl in ownership and it didn`t work out well for some of the partners who had quit shortly before the sale.
     
    If you are serious about being a success this stuff is more important than you can imagine.  I won`t make the same mistake in my new startup.
     
    olfolkie12/19/2007 4:43 PM


    -------------------------

    Jim Foulkrod

    Homeowners Inventory Registy
    When you have exhausted every possibility remember this, you haven`t. Thomas Edison
    KJC

    posts: 69

    Dec 19, 2007 9:17 PM ET    Quote  Report Abuse
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    I would probably agree with everyone else`s comments in that your service fees are a little pricey.  That being said, I do not believe your services are not worth $2k, but rather many of us are trying to start-up businesses with little to no money out of pocket.  Some advice for you would be to offer free consulations.  To Rich`s point, your goal should not be to identify one-time clients, but rather long-term clients who will remain clients when they have a multi-million dollar business.  During that time, the work pushed to you will have grown exponentially. 

    In theory, wouldn`t your commitment of time be substantial up-front, but less and less as your business continues?  Couldn`t you develop templates to do 90% of the work for you?  So, if I come to you from CA and want to start a business, couldn`t you provide information to me in the written form and then during the consultation we could focus on concerns/legal issues specific to my business?  The key to your idea is to do things very well and thoroughly once, and then be able to easily replicate them with little or no time spent after that.  Using SuN as a catalyst for developing a client base, you could eventually develop a website and sell advertising because you would have developed substantial website traffic, thus creating multiple streams of revenue.
     
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