Thanks for your reply...
Legal Nursing is relatively new... but only in this form. Nurses have worked for attorneys individually, or as nurse paralegals, or in insurance forms, but in the role of admin management positions. Actual certification and courses only started about 10 years ago, and is gaining momentum. It was new to me too. I never even heard about it until about a year ago when another nurse I knew was going through the course. It is a perfect fit for me I found... for my love of teaching, research, broad perspectives, and still medicine. There isn`t one person I know as a collegue that hasn`t told me it is a perfect fit.
I started my marketing plan with what was suggested by the program I did for certification (www.legalnurse.com), and talked with some of the mentors there... I developed a promo package (black folder, with gold line on front and place for my business card on the front. On the inside, I placed an intro letter with 3 brief paragraphs: intro myself, and if I was referred by someone; my experience briefly (4CV pgs into 1/2 paragraph), and then a paragraph about how I can help. I also include a sample product (one page of a sample report), a brief one page CV review of highlights that would pertain to Legal Nsg, my newsletter, and usually a little extra... a bus card magnet, or what I am using now... a wallet health ID card that I designed as my business giveaway.
My primary potential client would be attorneys. I can also do analysis or medical work for insurances, or corporations, hospitals looking to improve to plan for legal issues, or improve quality issues. I can also talk to any business group about health issues (lunch topics usually) ie Living Wills, etc. I have been focusing on attorneys because I would really like to get experiences in real cases and different kinds of cases and because it is now the core of what I would like to do and the few cases I`ve done, I really like the work. I love the educational pieces, and I would like to do them as entry pieces, intro pieces, community service pieces, and because I love them. I`ve also thought about teaching individual courses at our community `Colorado Free University` where people in the community teach courses on anything, literally, from business to computers, to cooking.
I usually pick 4 attorneys, or one firm that I have been referred to, or that I have researched in my area. I look at the websites and the attorney`s bios and look for links that I can connect with them. About 7-10 days after I send them out, I call the attorney. I`ve usually get past the secretary into the attorneys voice mail... and leave a brief message saying who I am, referring to the package and that I would like to meet with them. I`ve never talked with one. I have sent out a newsletter the next month.
The two attorneys I have worked for have been referrals, but both have balked when I start to talk about the fee agreement. My course talks extensively about this, with guidelines, and ideas... but I don`t think I want to not work at the beginning. I have accepted small offers, if the attorney agrees to keep my name on the education piece, or get me a date as a speaker at their assoc meeting. Or I have agreed to 4-5hrs sample work for one attorney (which I won`t do again, because after 3 months I never heard back from him).
I am finding the transition from nursing - talking to anyone/anywhere/anytime/in whatever they are wearing because they`re in a hospital bed to business - talking to people in business seems more intimidating, although in the hospital, I was rather a chatterbox, and people laughed all the time.
For resources, I am using my Legal Nurse mentor group, the Legal Nurse association, reading "the Little Red Sales book". I also go to women`s business networking groups, and one general business networking group.
Once people start listening... they are excited about what I do. I met the attorney for the ed piece for coffee... and we were there 3 hours!
But I think I need to learn another approach into the office/attorney/client... and how to get to a closing...
Thank you! I`ll look forward to what you think!
Audrey Friedman RN, OCN, CLNC
Friedman Certified Legal Nurse Consultants
"Helping You Find The Answers"