Your response made me think and go into action. Action one I went to aweber and joined and I will be putting it up this week on my home page I will give subscribers the Free Heal 2011 Report which includes 3 pdfs on grief and healing and my acceptance theory pertaining to the healing cycle and subscribers will also receive a weekly healing message every Monday. Secondly, I will be adding my logo to every page, and adding a link back to the home page. Thirdly on the home page I created a A call to Action where users can do 6 actions from signing up for the Heal 2011 Report, to increase peace and healing in urban communities by participating in 4th Friday, to financially supporting Grief Support organizations by purchasing a Grief Out T-Shirt and other actions. Last but not least on the home page I will add the Word of the Week every week I will give a new word to increase grief and healing awareness and I will add Tips for Grieving Hearts. Thank you for your wisdom and your willingness to share.
In a month or two I will my documentary for viewers to view for a small viewing fee
I am hoping I can have these changes up and ready by Thursday or before. Thanks again
I'll share just a few thoughts... If I get time I'll come back and post more. It's 2:13 a.m. and I'm sleepy :-)
If a person who just lost their brother 3 months ago landed on your website right now... What action would you want them to take? Not just any type of action, but what is that ONE big thing you'd want them to do?
Right now I just see a lot of pages with words, but no clear call to action. What am I suppose to do when I get there... That's what I'm sitting here trying to figure out.
I see that you lost your brother in August of '91 and I see that you speak and have magazines, etc... But what do I do when I land on your site?
People are looking for solutions for their problems and they turn to the Internet to find sites that offer solutions. The grief that your visitors have are probably the only thing they're concerned about right now and you should talk directly to those concerns. At the end of the day, most people only care about 'their problem' and they need to see the type of language on your site that indicates you are here to help them with their problems.
In short... figure out what you want your prospects/visitors to do when they arrive on your site, and spend your time developing that out and making that the focus of your website.
A few other things...
1. I noticed you have a logo on the homepage, but when you click the other links, the logo is not on those pages. Keeping a consistent look and feel across the site is important. Visitors attention spans are short and you don't want them wasting precious time trying to figure out what changed when they went from one page to the other. You want all their time focused on your site and taking some type of action.
2. Also, I noticed the graphics you have below the navigation on most pages are the same width & height... like here:
But when you get on this page, the height changes:
Again... keeping a consistent rhythm works in your favor and minimizes distraction.
3. Also, once a person leaves the homepage, there is no link for them to get back to the homepage. Make sure to include that "home" link.
4. I don't think anyone cares too much about getting a free t-shirt. They're likely landing on your site to learn more about the grieving process. Instead of a free t-shirt, I think you should focus on putting together some type of free report (tips or coping strategies to deal with their grief). In exchange for this free report, they'll need to provide you with a name and/or e-mail address.
This guide/free report helps establishes you as an authority/expert; and it gives you an opportunity to keep in touch with these people.
Hope this helps...
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