Forums: Discussions for entrepreneurs and small business.

I hear you Nikole. Marketing is fascinating; the twist that we put on our words is powerful.

I once worked for a company- RV Sales. They decided on a positioning statement, "Your Fun is Our Business". I was beside myself telling them why it was bad. I would never like someone believing that my fun is any of their business at all, and further more I would resent a company that was touting the fact that they were making their fortune off of my endeavor to have a little fun. They stuck with it, without any tools to gage the markets response I have no idea how bad it hurt them...

A few years later I worked for another company, they too had a positioning statement, "We sell Fun!" I felt better working for that company, and if I was in the market for an RV, you bet I would have checked them out first. Those statements were very similar but very different.

 Of course you have to remember that most marketing is to get the consumer to your business, the rest is up to you, how they are treated, what is the offer, why should I move to take advantage of that offer--hopefully now.

Oops, my Bon Bons are melting and my soap opera is calling...

Deb

 

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"If you`ve got a frog to swallow, don`t look at it too long. And if you`ve got more than one to swallow, swallow the biggest one first"--Danny Cox

Nikole wrote:

(snip) "(Most women`s fitness commercials are now about feeling fit and strong ... they don`t tell you that you are a fat slob and need a gym membership.)"  (snip)

DMM:  Of course not but weight loss programs like NutraSystem, Jenny Craig and other diet products show both the "before" and "after" picture.  Because as much as the people who are overweight want the after  -  right now they relate to the before.  (I`ve lost a lot of weight in the last few years so I also have personal experience with this.)

Gyms are a little different matter because they often attract more people who are not fat by any means - but they want to get even better.

All the best,

Denise Michaels, Author, "Testosterone-Free Marketing"

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PS: Does the thought of marketing drive you to chocolate? I`m looking for a very special woman who loves her business but hates selling and marketing. Tell me about your business and your challenges and I`ll tell you how I can help you have more fun, feel more confident and make a lot more money. All my marketing mentoring clients get results. Visit me at http://www.MentoringwithDenise.com

Okay, I`ll quit arguing and agree. Most women are incapable of taking care of themselves when it comes to business. They`ve been raised in a horrible environment that`s wiped out their assertiveness and survival skills. Without a man, they likely would end up on the streets. On the other hand, a little bit of training and they`ll be just fine...ready to run their own business.

Should I say "most women?" Or maybe "a lot of women?" Just tryin` to be agreeable here....

Craig just became my hero!

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That PHP Girl
Small Business Essentials
Latest Post on SUN: New Facebook Pages - First Impressions

You may not want me for a hero since I`ve had a translateral operation. I used to be lefthanded. Now, after much surgery and therapy, I`ve finally become righthanded. I`m afraid I`m a sellout.

You`re hilarious, Craig. 

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PS: Does the thought of marketing drive you to chocolate? I`m looking for a very special woman who loves her business but hates selling and marketing. Tell me about your business and your challenges and I`ll tell you how I can help you have more fun, feel more confident and make a lot more money. All my marketing mentoring clients get results. Visit me at http://www.MentoringwithDenise.com

Wow, well that was exhausting.
Denise, in the future, if you need to create new threads please place it under the right category.
This is "Praise, Critique, Suggestions, Feedback" but its listed under "startupnation.com Scoop. This is Praise and Feedback about the web site.
Click on the forums tab and scroll down to the Marketing or Getting Inspired. Thanks

Jeff (not Sloan) - that is a good point. I hadn`t even noticed that!

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That PHP Girl
Small Business Essentials
Latest Post on SUN: New Facebook Pages - First Impressions

Hi Jeff:

I apologize for that.  I think this was my third thread since I became a member at SuN less than a week now.  I wasn`t entirely sure where it belonged.  With subsequent threads I`m trying to put them in forums that make sense. 

All the best,

Denise Michaels, Author, `Testosterone-Free Marketing`

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PS: Does the thought of marketing drive you to chocolate? I`m looking for a very special woman who loves her business but hates selling and marketing. Tell me about your business and your challenges and I`ll tell you how I can help you have more fun, feel more confident and make a lot more money. All my marketing mentoring clients get results. Visit me at http://www.MentoringwithDenise.com

Great catch Jeff. I`ve moved this topic to the "Getting Inspired, Sharing Wisdom" Category & "Advice, Smarts & Warnings" Subcategory.




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Joel Welsh
chief community officer
StartupNation