(snip) "(Most women`s fitness commercials are now about feeling fit and strong ... they don`t tell you that you are a fat slob and need a gym membership.)" (snip)
DMM: Of course not but weight loss programs like NutraSystem, Jenny Craig and other diet products show both the "before" and "after" picture. Because as much as the people who are overweight want the after - right now they relate to the before. (I`ve lost a lot of weight in the last few years so I also have personal experience with this.)
Gyms are a little different matter because they often attract more people who are not fat by any means - but they want to get even better.
All the best,
Denise Michaels, Author, "Testosterone-Free Marketing"
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