Forums: Discussions for entrepreneurs and small business.

Ah Hah!! THERE`s your Tagline!!

Thanks for the extra information -- Ben Franklin once said "the definition of insanity is doing the same thing over and over and expecting different results."

If the wholesale pitches aren`t going anywhere, it`s time to take a good, hard, objective look at your options. Could you try focusing your efforts elsewhere with better results? Perhaps selling them to small, local coffee shops or even bookstores that sell small snacks?

Additionally, you may want to re-assess your supply chain and determine if you can drive your production costs down further. This certainly isn`t rocket science, but it`s all too common that entrepreneurs spend more time pricing the product than they spend on actually reducing the cost to produce it.

If you`d like, feel free to email me at paul@resultsjunkies.com and let`s talk in private about where the prices currently are, what the margins look like and what your sales pitch looks like. I`m sure we can pull some ideas together on how to move forward.


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Paul Singh, Results Junkie
www.resultsjunkies.com

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A new sensation in baked cheese.

www.savorysecret.biz

Vote for Savory Secret in the Home Based 100!!!

The problem I`ve been having with this product is the confusion over "cheescake." The "A New Sensation in Cheese" helps to focus the mind on the cheese, not the cake, or cheesecake. It gets me thinking, "hmm...this is a cheese product."

I don`t like being led to believe something is one thing, only to find out it`s a different thing. But "sensation in cheese" doesn`t actually lead me anywhere. It gets me intrigued. After all, how many new ways can there be cheese?

The key here is to open a door and lead the casual browsing public into the site. Once they`re through the door, so to speak, they`ll be more likely to hang around and find out the answer to the mystery. At that point, if you say it`s similar to cheesecake, then fine.

Building interest begins with a question or mystery, which then has a solution. That solution then leads to another question or mystery, also then having a solution. Read any Nora Roberts book, and watch what happens near the end of the right-hand pages. In less than 3 pages, there`ll always be a small mystery; just enough that you want to turn the page....just to see the answer.

For example, someone is driving and they suddenly have a flat tire. They`re irritated, annoyed, and on a schedule. They`re not sure if they have a spare in the trunk.....and that`s the end of the page. How many people will turn to the next page only to see, "Do they have a spare tire?" :-D

"Sensation in cheese".... Now I`m thinking cheese!

I like the tagline ideas.  I also feel you should get away from the word “cake” because your product is a really good quiche like appetizer rather than a desert.  I think the more you gravitate towards cheese and away from cake, the better.  Maybe you should come up with a name of its own that loses the cheesecake wording totally along with a new tagline.

 

This reminds me of a new gym I now use that is called PTO which stands for Personal Training Only, the business name they chose.  The problem is that it is both a gym and a place to get a trainer, if you need one.  They are trying to promote the facilities to everyone and  not just those wanting a personal trainer.  In fact, they need everyone to keep the business afloat and expand their business.  But they are stuggling.  I feel their name is keeping people from coming to their gym because they think they cannot just go there to workout.  They have a great gym (or product) too.  I think that may be your issue too when it comes to sales.  You don’t want to fight your own product name when selling it

 

I do have a question now that I went to your site and I am getting hungry again!  Do you know or publish the nutritional information about your product anywhere?  That might be good to add to your site if it does not contain trans fat.

At least that is my thoughts.

 

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Bert at Harvey Software, Inc.
Multi-Carrier Shipping Software and Supply Chain Solutions for Internet Retailers

Also a provider of free shipping information and resources at Harvey Software`s Parcel Shipping Blog along with free tracking solutions at TrackingPage.com...

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Rosanna Tussey
Owner
New Mexico Candle Co.
http://www.nmcandleco.com

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A new sensation in baked cheese.

www.savorysecret.biz

Vote for Savory Secret in the Home Based 100!!!

There are several tips that can help your company website. The website is good.

1. You have news (blog) on your site, but no rss. You would not believe how many more users you will get to your site offering rss, plus their are lots of applications that you can use with your blog to further promote.

2. Weak title tag. You have Savory Secret sure its your company name (nothing is wrong with it),but the title is what search engines lists you and when people see Savory Secret they wonder what it is, so say Savory Secret-what my company does/is here and what we sell. You have very limited keywords and no link backs.

3. You should be tracking your traffic, do you know where you are getting your visitors from.

4. Put the product for sale higher your site , blends with the article.

These are some tips. I also recommend making your content more clear because I visited your site and its hard to understand what exactly you provide. I know its cheese but what do you mean by non dessert cheese cake and then the product I see you selling is crackers. A lot of your other products for sale are hidden in what appears to be links, I wouldn`t even know you are selling anything else but the crackers.

Also I thought you were only an online store, but I see you sale in some retail stores. Wholesalers love when you send them business, so make a locater on your site so people can find it in their town. Later on you are going to want to figure out if you are really into it for the wholesale accounts or you just want to retail it, because its terrible when you are compete with your on wholesalers and you can offer a better price on your site. The internet is power.

Good luck with your company, don`t stress its hard out there.