A new sensation in baked cheese.
Vote for Savory Secret in the Home Based 100!!!
Boy, the wrong site to visit just before lunch… I am hungry now!
I think you can never be too persistent, innovative or aggressive when it comes to promoting your products and company. If you have done things by the book to date and you are getting the word out in volumes, the next step might be sweetening the offering a little. For example have you tried offering a decreased rate or free shipping for orders over certain volume or for their first order? I think your current shipping amounts appear high (regardless if they are actually costing you that much) and may be killing new sales.
We have worked with a couple of other companies that sold cheesecakes. They offer 3-5 day delivery for free (FedEx or UPS ground). They sell a bunch of cakes on the web. I believe they use an insulated box with a cold pack or dry ice to help the product make the trip. They also offer an upgraded shipping service at $15 for overnight. The fact that they have free shipping standard helps break the ice for web shopper. It gets them to the point of ordering even though most end up using overnight because they cannot wait. Many times people like to know there is a free way to get something even though they may not use it.
I guess the real question is - how perishable is your product? Are there ways to package it for storage and longer shipping times? It seems like if you would like to sell it wholesale in larger quantities that you will need to come up with a way for your product to last longer in its container. This would open the door to lower cost or free shipping for web sales in addition to large wholesale sales.
At least these are my thoughts.
One other thought. Since having wine and appetizers at weddings is currently in vogue in the place of doing dinners, have you considered marketing this product to wedding planners? I did not see this mentioned at your web site…
Here is a typical scenario for us:
Set up meeting with Hotel Chef, go in and do tasting, they love it, please get back to them so they can order, call-leave messgae, call-leave message, email, call , call, email, call-answer "oh yes I remember your product it is great can you email me the info again I have lost it". and on and on and on