Forums: Discussions for entrepreneurs and small business.

Ask anyone you can think of whether they like to listen to an elevator speech. Then ask the same people whether they like to give an elevator speech. 

I think you'll find that you'll get almost 100% NOs. An elevator speech might be a good option if you can corner someone very significant and you'll only have one shot.

I think a much better way is to have an elevator conversation. Maybe ask the person what they do, people love to talk about themselves, and they'll almost certainly ask what you do. Michael Port's book, "Book Yourself Solid" explains the idea very eloquently.

Geoff

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