Thanks for the comments.
We know that the bottom links aren't up and running yet. That's because the site isn't quite finished. Still working with the lawyer on the legal stuff and we haven't set up our customer support yet. Like I said, we're in beta. THe major functionality is there, but little things like this still need work.
As far as revenue stream, we're doing it like this. Site will basically be free, but, like facebook, posts will fall off after a certain time period - we're thinking 3 months. A subscription account will allow anything posted during the subscription period to be permanent on the site and not disappear. We think that many people will want to keep this history of their kids lives archived forever. The sub fee is modest: $25 for a year. Also, we have a trophy feature that will allow parents/grandparents to give trophies to kids for accomplishments. Kids will want to collect them (already tested this on my nieces and nephews and they love it). Accounts will get some starting trophies for free, but then they'll be like $0.10 each (unlimited free w/ a subscription). This will work a lot like facebook's gifts, but they'll be cheaper and I think more compelling. After all, what grandparent wouldn't shell out $0.10 to make a grandchild happy?
As far as the thought of the site disappearing, I don't think there's anything we can do about that. I mean, it's a legit worry. If the company fails, you'll loose everything. I read an article somewhere recently about that though that said that research shows that the general public has this perception of persistence with the internet. They kind of assume sites are always going to exist. The only thing we could do is assure everyone that if we shut down, we'll make sure there's a time period where they'll be able to pull all their content off before we close. I should add that to the FAQ I'm working on.
I would be really interested to see what you guys thing about the interface. So, if you'd like to sign up and give me some comments on that too I would appreciate it!
Kidjot.com - because every mother has her own Da Vinci