Forums: Discussions for entrepreneurs and small business.

Yes, you are making sense. I would also like to add that Dippy Chick’s site is only edibles. On the other hand Elusive Treasures is a variety of earthborn & handmade, mostly decorative, artistic objects. So I see it almost as a decorative store, with a little variety. Please keep in mind we are adding some new content in about a week.

I don’t take offense to your comments Craig. I think you have a valid point. Actually I have a difficult time explaining in a sentence or two about what Elusive Treasures has to offer. I have thought about killing all items except a specific genre like pottery or flowers and marketing only from that angle. Of course I would then change the head banner (Which probably needs changed now anyway.). But then I would be leaving behind so many interesting things… and a few sales too.

Originally the site was set up to provide Egyptian paraphernalia. Through the years and as I gained experience, I learned it wasn’t the best path for me or my business. Thus, the earthborn & handmade element began to show itself.

Not only am I happier with the earthborn angle, but I really enjoy being able to provide a variety of things you can’t find anywhere else. I also like the feeling I get when I think about what products are eventually ending up in landfills. I am happy to know my products are not creating a longer lasting problem when disposal is eventually realized.

When you look at Elusive Treasures’ website, I hope people do see a “brand” style. I have been designing with that in mind. People have voiced (even unknown customers) that they like the head banner, so I have not touched it. But really, I think the desert, pyramid style is no longer in line with what we provide. You will only find a handful of papyrus writing in the “wall art” section (papyrus is coming soon).

So back to the situation you have presented… How does a small business, providing a constantly changing list of products, not always related form a more focused look and feel (brand)?

By the way, I think this is great conversation.


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Vincent Wilcox (a.k.a. KRAKR)
Drummer
My band: Letters Make Words

I would focus your main page on whatever products / services are going to be the hottest in terms of consumer demand.  That way the most likely search terms will be on the front page.

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