Melissa, your sister sounds like the exact target market I`m trying to reach. They love stickers but what happens 6 months or 2 years later when they no longer want them on the car. Nasty mess. These pull right off.
I completely get what you`re saying about the "templatey" and generic headers and pages. Unfortunately, I didn`t have the budget to have a professional website done from the get go. Once the revenue starts flooding in, I will pay the big bucks to have it revamped. This is the work of my Bro-in-law who doesn`t do this for a living. He was just helping me get started.
I`m doing an aggressive School campaign right now so that is consuming all of my focus. High schools are perfect for the paw prints and sports balls. Anyone that has connections to high schools around the country, send them my site or let me know.
I will add an about us page, honestly I didn`t think anyone would give a S#%$ about who I am. I see now why that is necessary.