Ok, if it isn`t the java script ...
Then please tell me how and why the web site we are talking about has such high SERP`s in a very competitive niche market?
Is it the web site design, the shopping cart/data base, the html portion of the store, or what?
Please explain to me exactly WHAT has gotten them to higher search engine rankings that Flying J (one of the largest truckstop chains) or Iowa80.com (the largest on-line store in the trucking industry and largest truckstop in the country).
Again, this is not attempting to be a controversial posting or to attack anyone. I`m simply asking a few questions, to explain how a small, one man operation has risen in the search engines to the very, very top (within their niche market).
As far as the site going further, there are other circumstances that may preclude that from happening. I`ll leave it at that.