I personally think someone is just trying to sell a product. The boxer lady stated the JS was free. Then the TJ guy will not give it up free. He is trying to sell a product by telling people to call him and that he is starting a new turnkey venture etc.
This is my two cents but possibly are these people working together to sell a JS product that is half baked?
No to mention because you are #8 for a search term like "my boxer puppy likes good treats." I mean, how many people will actually search for that term?
Here are the keywords to you boxerhaus.com`s website:
<meta name="KeyWords" content="boxer dog, boxer dog gifts, boxer dog toys, boxer dog store, boxer dog products, boxer dog merchandise, boxer dog stuff, boxer dog items, dog show trophies">
Now go to Google and type in one of those keywords like boxer dog, or boxer dog gifts.
For boxer dog stuff I searched 6 pages and couldn`t see your site at all. boxer dog gifts you are on page 2.
Now say you type if DOG GIFTS and see where you are listed. I went through 10 pages and didnt see the website.
Also, personally I have never heard of search engines indexing javascripts and/or javascript assisting users with increasing page rank.
I just personally think someone is trying to sell a product or service here.
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