I watched "It`s a Wonderful Life" last night. I know. I know. Startup Stella is an ole sentimental softy at heart.
But, it`s a great ode to small business, if you think about it. The way the ole Building and Loan slugged it out with Potter day in day out, year in year out and how George`s customers benefitted from the Building and Loan.
And, it started me thinking, where would your customers be if your business didn`t exist? Where would they be if that business idea that`s perculating in your brain doesn`t get to market?
After all, you really have a wonderful business.