Agreed - that most have agendas, so yes, it does require some patients and even a little bit of influence to set up the meeting. I started attending these meetings and getting to know the people of the most influence and then pitched them my presentation - and most importantly, how the group can benefit from what they learn from me. Some times I had to wait four to six months before I was able to give the presentation, but it was worth it.
I`m one of those who is completely against cold calling. I just look at it from a consumers point of view. I am on "the list" to prevent telemarketers from calling my house and business. When someone stops by my office to drop something off, I usually don`t have the time to talk to them anyway - and I forget to even look at their stuff most of the time.
That`s the way I feel about cold calling, and I imagine most of my prospective customers would feel the exact same way - so I choose not to.