I remember seeing something like this done in Switzerland. Ten years ago, I saw average citizens signing up to have their cars wrapped in advertising and then continue on with their ordinary schedules. Many of the cars were the same model i.e. VW bugs.
One advantage they had over there was that people live in small towns and park on the street at night (while everyone drives by), also I think regular billboards were prohibited, so that cut down on the competition.
Degrees2007-6-10 22:6:0