Forums: Discussions for entrepreneurs and small business.

Thank you for taking the time to review my site and offer suggestions. I am not able to identify customers that abandon their carts so i can follow up. In reguards to total cost everything is shipped free so that should not be much of an issue.

-------------------------

Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

Thank you for your helpful suggestions. My pricing is 25-50% below wholesale on everything. I buy out parts rooms for much less than a normal distributor pays so I have the ability to offer the same product for much less.

-------------------------

Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

For months I said that my prices were below wholesale. I had that statement placed prominently in the top margin. It did not have a positive effect. After a while I decided that too many businesses advertise wholesale and below wholesale prices even if it is not true. I started to feel as though my potential customers were leaving because they lumped me in with the other businesses that are not seen as credible.

For me, during checkout, it was slightly confusing. Sometimes just organizing the information on a page better is enough to drastically decrease bounce/exit/abandon rates.
One thing i see you`re missing is an install of google analytics, that is unless you have your own installed. With google analytics you can setup a checkout "funnel". This will show you what pages are causing people to abandon their carts specically during checkout.
Are you also tracking bounce and exit rates for individual pages? If not, this is one of the most basic things you should be doing for any ecommerce site. Over time this data will show you what pages, in general, have the highest bounce and exit rates. Which can tell you, that there is something wrong with thaqt page. That is how you identify your problem pages, then with that info you apply serial AB or multivariant testing to improve those pages individually.

You also want to check all of your traffic sources (referral sites, search engines...etc) and see where they`re coming from to judge if they`re truly targeted traffic or not. Visitors don`t mean crap if they`re not targeted, a site with 10 targeted visitors could easily sell more than a site that gets 1000 random non-targeted customers. Something to keep in mind when looking at conversion rates.

I have great analytics for my site as well as a live site monitor. I watch it closely but it does not give me an indication as to why people are abandoning carts. As far as the visitors to my website they are very targeted. they primarily come in from organic searches where people are searching specifically for my product by manufacturer and model #.