For those who watch Dragons' Den (Canada), the investors usually tell the entrepreneur that licensing is the way to go. They believe it's much better than bringing the product to the market yourself and building inventory at the same time. With licensing, it'll allow you to bring your product to an already established company and collect royalty fees.
So what are your thoughts on this? Do you believe there's room to manufacture and sell the product on your own, or should one just license and open checks every month?
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