Before yesterday, I believed that email marketing is a marketing method. you know, a strategy for the whole market, used by the marketing dept. as a way to keep and open the market. However, yesterday when I was wandering around on the net I ran into this post: http://socialmediatoday.com/toddschnick1/728531/ben-settle-email-marketing-strategy-sales-reps#comment-66141
It made me start thinking about whether email marketing is for the large pic only or there is actually some other ways to make it work, such as with sales reps.
What do you think?
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