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I personally believe that Twitter is the most revolutionary marketing product since e-mail. Twitter no longer just revolves around "What Are You Doing?" It totally evolved from that concept… Now there is "How Do I Feel About This." In my opinion there are two really big reasons why Twitter is so great. One – you can get a hold of people that you would not be able to outside of the Application. Your examples proved this splendidly. And Two – Real Time Searches. You say that you can`t find anything relevant? I really don`t know how you can`t. Do a search in Twitter for you market, and you will find tons of real time searches that will allow you to become that expert in your field.
And I should point out that I don’t see Twitter as a platform to make money with… I see it as a platform to communicate with the market you are trying to communicate with. Don’t get me wrong there are probably lots of people making money off this, I just don’t use it like that.
Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links".
As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports carsCommercial microblogs also exist, to promote websites, services and/or products, and to promote collaboration within an organization.