I`ve been LOVING Yvonne Chouinard`s book, Let My People Go Surfing, about the genesis of the company he founded, Patagonia, and the philosophies that have made it such a huge, iconic success.
One really interesting distinction he draws is how the process of innovation is different than the process of invention.
This was an aha! moment for me. Like when something says something so crisply and clearly that all of a sudden it comes into full light, even though it`s been there in the shadows forever.
Since reading this, I`ve thought about this concept a lot. When people invent, Yvonne argues, they come up with something that makes a huge leap forward.
When people innovate, on the other hand, they simply improve on things.
Interestingly, he sides heavily with innovation as a capability to emphasize and stress vs. inventing. He says he`d much rather improve on things for which there`s proven demand (innovate) than blaze new expensive and risky trails with something revolutionary (invent).
What side of this equation do you fall on?
Rich Sloan , Co-Founder, Chief Startupologist, StartupNation