It is kind of hard to get; the "theme" was to build something out of cardboard boxes as Tiger Tacos are a one-to-one with the issue people have with box-flaps; and secondary to that is to make something visual that stood up taller and bigger than any of the other booths; so far we have done a "Taco Shack" and now the "Temple" where the top boxes have their flaps flared and the ones leading up to it have tacos ... it is kind of a stretch; I had a lot of people saying it was the best booth (and then a couple would ask us what we`re selling!~).
Taco biz is busy ... BlackBerry and American Eagle Outfitters are our latest "name" taco buyers and we`re now being used by five of the Fortune 500 companies; but it`s still a long and tortured road to where we need to be and all that jazz ... so might as well have some fun on this journey!