First let me just say thank you for taking the time to review the site and you guys even did it twice.
Craig, I see where you are coming from with the old drill down concept but I don`t know man, some veteran shoppers would prefer rich and more dynamic information in one page so they don`t have to click around. For me my rice/salad isles are in the "all store" tab and those hot deals are door buster. I can see a lot of design details are coming down to whether I want to attract new shopper without much online shopping experience or to get the veteran shoppers using my site. And I just don`t know which one is more difficult.
About the categories for hot deals. why I put them all together by default? I hope you buy the stuff you don`t NEED to buy. :) for example, you probably don`t need a prepaid phone today. But would you accept $5 to take a free phone from tmobile? that kinda of thing.
Colin, I can see you are very detail oriented with that `go to store` button, which is a good thing. :) To tell you the truth, I did that because most of other players in the affiliate market are doing the same thing if they offer cash back programs. I got the same feeling as you but I just didn`t want to believe it.
I may actually take one step further and take out the login screen all together, instead i will put some note in the 3 second `connect to store` screen, such as "hey if you were about to buy the product, don`t forget to sign up with us to receive cash back". I am very interested to see what`s percentage of people who doesn`t like to sign up even though it means they lose a few bucks they could easily get.
The other option would be ask them once and store the setting in cookie so we don`t ask again. Both changes will affect the business flow so I`d have to think it over before making change, after all, while we are making it convenient for users who don`t want to sign up, we lose some opportunities to get them on board.
Yep, sign up and login should go side by side. Just haven`t got time to put the two together.