Hi there, welcome to Startup Nation (SuN) ;-)
I took a look at your site, and my thinking is that you`ve sort of
fallen into a trap that I myself hadn`t really understood until joining
this community. It`s that you`re focusing almost completely on what you
"do" not on what you "offer."
A quick way to figure this out is to ask yourself two questions:
- "To what purpose?" -- I`m reading this site....why? What`s the purpose of this place?
- "This will show me a new way to...." what?
At a 4-second glance at your site, the only thing that answers either
of the above is that your site is a new way for me to sign up my
girlfriend for something. What? I dunno...something. :-) See?
Reading a bit more content, only because this is a site critique, the
only information I see on the landing page is that the site is about
those women who make life better.
That`s great, but here`s an interesting quote from Ayn Rand: "The word `somehow` always means `someone.`"
When you`re dealing with "someone" else, then they`re out there, doing
things, making things happen, being inspirational, and generally
running the world. Okay, fine, but how come they`re shouldering the
burden of all this? Why aren`t the visitors doing something? What? I
If this site is about those "other" women, then it apparently has
nothing to do with me...the visitor. That`s not good. You want the
content and organization of the site to include two things (also
learned here on SuN):
- The customer journey -- Where does your visitor start, and what`s the path you want them to travel throughout your overall site.
- The call to action -- As they travel through your site, where are the stopping points where you ask them to "do" something?
Once again, all I see is that I can sign up my girlfriend. Why? I dunno.
All in all, the concept is a good one. The problem is that it isn`t
well stated. In other words, you need a strong mission statement, not
only for yourself, but to act as a "lightning rod" for your visitors.
Remember, you have about 4 seconds to get someone excited about your
site, after they`ve clicked your link.
In that 4 seconds, you need to instantly explain why you`re in
existence, what you would like from your visitor, and how they should
proceed. Make sense? :-)