Forums: Discussions for entrepreneurs and small business.

Hi everyone - here is my ititial pitch.. looking forward to comments / suggestions! If you get a chance, my website could you some critiquing too.. it is first gen.

ps - I have inserted Cincinnati Bengals as a sample prospect

much appreciated,
Patrick


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Good morning -

Based on your innovative marketing efforts in the past (user submitted videos), I`m writing to make the Cincinnati Bengals aware of another innovative marketing program designed to create a stronger and longer lasting connection with your fans while leveraging and complimenting the investment you have already made in your website.

Brand Thunder builds customized skins for web browsers.. which simply means allowing your fans to "theme" their existing browser with their favorite brands, like the Bengals! The custom themes would enable Bengals fans to always be connected to their favorite team, opening a new channel to communicate with your passionate audience and immersing them in the brand... and the return on your investment is rather amazing compared to other forms of traditional web advertising.

Some quick ideas for a Bengal`s themed browser would include links to ticket sales, cheerleaders, the community, the Fan Zone, merchandise sales...
bottom line, a custom themed browser will keep your brand and your site in front of your fans the entire time they are on the web, not just when they visit your site, watch a game or see your banner ads.

Please check out our website at www.brandthunder.com for more details and some samples that will help you visualize the idea. I will follow up over the next week but in the interim, please feel free to contact me with any questions or for more detail.

Thanks and Happy New Years!

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Patrick Murphy: Principal Brand Thunder Mobile: 614.316.3436 Email: patrick@brandthunder.com http://www.brandthunder.com

That is a cool idea... I bet this will take off in no time. I can see large retailers fighting to get their hands on this, unfortunately you can`t `patent` the concept and keep the market to yourself.

What is the proposed price point for browser customization?

Good luck

Thanks for the note ElidS. 

Our first client should be launching this week (GoBigNetwork) - they are in the same space as LinkedIn.  My prospect list includes lots of sports and entertainment brands, especially the European Football clubs given the high penetration of FireFox overseas. Truly, any brand or site with a passionate audience is a prospect (hhmm, should I contact the SuN guys?)

Your right - nothing overly proprietary in what I am doing.  I can hand someone the specs on how to build a skin BUT many brands do not want to get in that business.  There is lots of tech detail around the design, installation (MUST be one click for the end-user) and it requires a tight knowledge of Firefox and lastly, when Firefox updates, someone has to know how to incorporate changes/tweaks/etc.  We do have an innovative loader so its VERY simplistic to use our themes.. I may pursue IP on that some day.

Regarding pricing..  I can design and deliver a theme for around $6500.. plus a subscription of $100/mth.  This will ensure the client`s theme is always updated with Firefox patches, performance enhancements and it gives the client opportunity to change images/colors/etc over time so the theme is always "fresh".

Thanks again for the comments..  little things like that just energize me more!!


good luck,

Patrick





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Patrick Murphy: Principal Brand Thunder Mobile: 614.316.3436 Email: patrick@brandthunder.com http://www.brandthunder.com