I read Pokerman`s excellent "Get Publicity" post with great interest. In particular, I notice that he listed a number of websites where you can post a press release for free.
For over a year, I have been using a piece of software called Press Equalizer to automate the process of submitting press releases to many of the websites that are listed in Pokerman`s post, as well as some others that are not listed.
I attribute much of the great Google placement of The Billable Hour Co. (as of today, we`re #4 of 4.3 million for our most common search terms, "lawyer gift," and we`re way up there for other relevant terms as well) to the fact that Press Equalizer makes it very easy to submit press releases to many press release sites, which then all link back to your site.
Although it`s a $97 investment, it saves you loads of time, and the ROI is incredible. I highly recommend it!
Lisa Solomon The Billable Hour Co. | Humorous Gifts and Greeting Cards Especially for Legal Professionals phone: 815-346-3468 | fax: 815-346-3468 info@TheBillableHour.com | www.TheBillableHour.com