Great Idea! I really like it, but, do the kids keep the food on the tray? I know how messy my floor got with my little girl. My suggestion is to make some with a lid that has a small opening so that the kids could only get one or two out at a time. Offer these trays for older kids that aren`t going to make the Cheerios fly.
Also, I think you should go to the grocery chains too. Be bold. They didn`t put those fun shopping carts that kids ride in without somebody going out on a limb. In addition, maybe you could approach pre-schools and sell them/have order forms through the school.
I think that if you had independent reps, you would probably have to increase the price of the product to pay the reps so much and it may take it out of the price range I would pay for the product..
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