Increase sales during a recession with PR

Business Forum

Marketing, Sales & PR

Public Relations

Increase sales during a recession with PR

New Topic

Post Reply

Follow Topic

Page of 1

Author
Message

PRPro

posts: 441

May 07, 2008 12:50 PM ET Quote Report Abuse

Points: 0 Vote

As word spreads about the recession, don`t lose hope. Instead, take action!

One tip is to increase your PR activities. Conduct the appropriate research and call media members directly to pitch your unique story.

As a small business owner, you can share your passion about your products and services. Plus, reporters, writers and producers are always looking for fresh, unique stories.

Publicity helps you gain third-party credibility and awareness you simply can`t purchase via advertising methods so now is the perfect time to use it to your advantage.

What cost-effective tips do you have for others during these economic times to help their new businesses thrive?

-------------------------

Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

LogoMotives

posts: 772

May 08, 2008 11:49 AM ET Quote Report Abuse

Points: 0 Vote

Melanie -

What I am seeing a lot of now is business owners in a panic - because the recession is already impacting them. There`s a lot of "wheel spinning" going on as they try to determine what to do first to bring some business in the door.

I always tell my clients that they need to be promoting themselves ALL the time, especially when times are good - using PR, advertising, marketing and non-traditional methods - so that when the economy does slow down their business prospects won`t. Media relationships developed and maintained during the good times can be very valuable in a less than ideal economy.

- J.

-------------------------

Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

PRPro

posts: 441

May 08, 2008 12:09 PM ET Quote Report Abuse

Points: 0 Vote

Hi Jeff,

I completely agree, and this is a good point.

Maintaing a regular publicity program that targets current situations, future opportunities and potential crises is a great way for a business to reduce stress.

It`s kind of like going to the gym every day. You can work out for an immediate need to lose weight or feel better emotionally, but it also helps you look good for swimsuit season and have more strength when you have an unexpected need to lift heavy boxes or your children!

Melanie

-------------------------

Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

SmallBusinessPRExpert

posts: 149

May 08, 2008 4:59 PM ET Quote Report Abuse

Points: 0 Vote

Absolutely! Also, if you`re business is part of a relative trend or helps individuals save money during this time than you`ve got a great opportunity of achieving positive media. Media will be looking for all kinds of ways to help people save money and might be a bit more than usually interested in an upcoming promotional offer or program.

Jennifer

CraigL

posts: 9051

May 10, 2008 5:00 AM ET Quote Report Abuse

Points: 0 Vote

What I`m seeing is that a lot of companies and small businesses became successful over the past 10 years due to an abundance of customers and money. Despite a lot of Bush-bashing, we`ve had a strongly moving economy, and so customers sort of just "fell in the door," so to speak.

Now, with money tight, these same business owners suddenly have to go out and actually sell something. PR isn`t the only thing lacking, in my view; it`s also a lack of prospecting, networking, and customer follow-up (and service).

It`s a lot like fishing a pristine lake, where few people know it exists. You catch fish just by clapping your hands and pointing to the net. But there comes a point where more people are fishing, there are fewer fish, and so you have to actually start using some skills, lures, bait, and knowledge of where fish like to hang out.

PRPro

posts: 441

May 10, 2008 2:28 PM ET Quote Report Abuse

Points: 0 Vote

Good analogy Craig!

Melanie

-------------------------

Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

Page of 1

Post Reply

Keep the Community Clean!

StartupNation forums should be used as a platform to learn, educate others, share stories, tips & tricks and to provide constructive feedback.
Please do not use the Forums for advertising & blatant self-promotion.
Please be respectful to other members and refrain from personal attacks and vulgar language.
StartupNation reserves the right to delete any message, reply, and/or member who violates our terms of use.

Read full terms of use

Contact Us Privacy Terms of Use Become a Marketplace Provider Advertise Local Guides Site Map Home Business Start a Business

Business Forum

Forums: Discussions for entrepreneurs and small business.

Increase sales during a recession with PR

Keep the Community Clean!