Forums: Discussions for entrepreneurs and small business.

I am a new member and this is my 1^st time posting. This website is exactly what I was looking for and I’m happy I found it. I hope to help others the same way this website has helped me.

Let me 1^st start by explaining one part of my business.

My current process for getting Restaurants has been through Direct Contact, Direct Mailing or Cold Calling.

Even though the above approach has been working, I’m looking to use more Inbound Marketing as opposed to the Out Bound Marketing approach I’m currently using to get more potential restaurants signed up.

In tough times like this I think this is a perfect opportunity for Restaurants owners to cut cost by allowing our service in their restaurants. The problem is owners think it’s too good to be true.

I currently live in Florida and want to focus on a specific region to expand my Restaurant Databases

What would be the best place to get my information out to these restaurants in an inbound marketing atmosphere?

 

Here is what I’m thinking, but I need direction as to where to find what I’m looking for:

·         Find local outlets to get my word out, specifically in the area of Restaurants?

·         Find local Business websites that I can potentially partner with and get the word out.

·         Blogs, is this for me, if so, where do I find one local for restaurants?

 

 

So the Catch-22 here is that in order to finance the napkins for a bar, you have to already have an advertiser willing to pay the printing costs. But in order to have the advertiser, you have to have the commitment from the bar, right?

If so, then the way I`d do things would be the other way around from what you`ve described. I`d go after the money first, and get the commitment from the advertisers. Since you`re giving away the napkins to the bars for free, all of them likely would be pretty open to the idea.

Just in passing, have you tried selling the napkins to the bars with their own advertising? Open another domain, something other than "4Free....." for that type of product.

So who is it that you want calling you, the bars...or the advertisers?

I`ve seen a lot of directories and Web businesses that are doing just this kind of thing. The typical way is to build the site, sell the concept, then have two main gateways into the site: "Advertisers click here," and "Restaurants click here."

The buttons would be better named, but you get the idea.

To get the inbound sales you`re going to have to allow the viewer to choose which best fits their need, then have a site that matches those two opposite needs. You`re a broker, after all, and you want a) a thing, then b) someone who wants that thing.

Do you have such a site?

Another thing that just came to mind: How much money really is the restaurant saving on napkins? Then what`s the cost-benefit to them, when instead of having their own business advertised, they`re opening the door for someone else`s business?

This actually reminds me a whole lot of AdSense or pay-per-click ads on another business` site. Is there a strong financial incentive in that napkin savings? You`ve said yes, so I`m just checking.