I`ve been pondering this for awhile. Re-reading your signature line,
I`m seeing there`s a way we could explore this tagline issue. Consider
that at the moment, the `perspective` of the site is "from" parent,
"to" child. In other words, the value being proposed is to the parent.
But isn`t the real value here the child, and the child`s developing
socialization? The implication of the product is that "in today`s
world, children often get ignored, lost, and taken for granted." If you
think about it, the message---subliminal message---could easily come
across as generally negative.
I believe that you`re seeing this intuitively, and that`s what we`re
looking to accomplish---to develop a strong, positive message.......of
some kind. Would you agree?
So what are we trying to say? :-) One of my favorite questions....
- Your child needs something
- They aren`t acting or behaving in some way
- They need validation, approval, interest, enjoyment, appreciation
- To repair or forestall future issues, give them tangible rewards for good behaviors.
In this organization we`re saying, "There`s a problem, kids are in
trouble, life is tough, I need help." And that`s the problem with an
approach along the lines of "parenting got easier." Parenting is tough.
Although WE as adults, might have fun with "take my
children....please," the danger is that the joke becomes so well known
that kids pick up on it.
I think we need to reverse the message and focus on:
- Kids love attention
- They want to do the right thing
- They don`t know the right thing
- They don`t have a conceptual, abstract mind
- Rewards are a huge amount of fun
- Kids love to spend time with mom and dad.
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