I was just wondering how many times any of you felt that you missed a big business opportunity because you didn`t have a compelling elevator pitch.
And so no one is embarassed, I`ll start.
I was once in an elevator with David Bowie. He is super tall, extremely pale and he has these piercing INTENSE eyes. Need-less-to-say, I did not have a good pitch at the time. I simply said, "Oh, hello, Mr. Bowie, are you going to Details Magazine?" Details was on the top floor of the building I worked in. He said, "Nope, I`m going to visit Philip." (the New Age composer Philip Glass who also had space in the building) I said, "Oh, well, it`s a pleasure to meet you I`m a big fan of your work!!" (Like he`s never heard that before!!) He nodded politely and exited on the 10th floor. If I only had a GREAT elevator pitch, who knows, maybe I`d be marketing his latest CD or something.
I also have a story that I call "The Triumph of The Pitch" which I`ll share in a future post. This one is how I pitched a top VC, got immediate buy in from him, and I didn`t even have to say a word.
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