It may come as a surprise to you that more than 20% of Google searches are for local businesses and that number is said to doube on mobile devices. When searching for a local business its quite common now to get local listings, images, videos and rich snippets and these are all where web searchers are being drawn too. Recently captured eye tracking data for Google searches shows that users are drawn towards Google Places listings over organic listings, it therefore goes without saying that having a Google Places page for your business is essential.
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Lunar Calendar 2012



