Banner advertising is one of the important marketing strategies for business and a certain percentage of sales depends on this type of banner advertising. When you are paying a good amount after banner advertising, you have to give a good focus on the design of the banner. A bad design can reduce the success of your advertising campaign. Here are quick tips for designing a banner that gets you good success.
Choose the color scheme wisely. If you are designing a banner which is going to be added on one website only, it will be fine but if the banner is going to be added in more than one website, you have to choose the color and the style of the banner which suit well with style of websites where it will get displayed and must have clear visibility regardless of the website’s background color.
Test the banner with different size and keep the position relative. Most all the websites will not provide the space for which you have designed banners. You should test the visibility of different elements like text, images, links you have added in banner with different size by scratching the size and width of the banner
If you have added any multimedia elements like flash or embedded video, Must test its functionality on different browser and platforms to get maximum benefits of click through rate.
At least to get maximum benefits of your advertising efforts, must highlight your brand name and website URl in the banner so if someone is incapable of clicking, he can search for the brand name on the internet if he really likes what you are offering through that campaign.