I recently had a book published about inkjet printing and photography, and there were about 25 photographers and other artists who contributed in some way, plus I mentioned at least 100 companies who make products that I use and that the contributing photographers use.
One of the best things to do is set up a press page your site and show the book`s cover, link to the book`s companion site if there is one, and possibly show the page where your company is mentioned. Here is an example
of how the owner of a company who makes custom mats and frames mentioned my book. He didn`t mention that he was mentioned in the book, but I sent him the PDF in case he wanted to.
You can also give away one of the books to your newsletter subscribers (if you have a newsletter). I wrote an article, which you can find here
, about my experiences in marketing a book, and I am learning more each day.
Also, Kristen, I like the idea of a "release template." Would you mind elaborating? I sent the main press release to any interested contributors to help them pitch stories.
Andrew Darlow, Consultant & Editor
The Imaging Buffet
Author, 301 Inkjet Tips and Techniques: An Essential Printing Resource for Photographers - InkjetTips.com