Forums: Discussions for entrepreneurs and small business.

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Natalie Berrett
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Put a sort of testimonial on your site, with the context paragraph from the book, and something like, "As seen in `This Book,` by Some Author---a popular book about A Subject. Then have a link to the Amazon page with the book. Whether it sells a lot or not, you felt it was a popular book, so that`s okay...it`s just poetic license. :-) But quote the paragraph exactly, and credit the quote.

Hi Brandon:

I recently had a book published about inkjet printing and photography, and there were about 25 photographers and other artists who contributed in some way, plus I mentioned at least 100 companies who make products that I use and that the contributing photographers use.

One of the best things to do is set up a press page your site and show the book`s cover, link to the book`s companion site if there is one, and possibly show the page where your company is mentioned. Here is an example of how the owner of a company who makes custom mats and frames mentioned my book. He didn`t mention that he was mentioned in the book, but I sent him the PDF in case he wanted to.

You can also give away one of the books to your newsletter subscribers (if you have a newsletter). I wrote an article, which you can find here, about my experiences in marketing a book, and I am learning more each day.

Also, Kristen, I like the idea of a "release template." Would you mind elaborating? I sent the main press release to any interested contributors to help them pitch stories.

Thanks!
Andrew




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Andrew Darlow, Consultant & Editor
The Imaging Buffet

Author, 301 Inkjet Tips and Techniques: An Essential Printing Resource for Photographers - InkjetTips.com

As one of the contributors to Kristen`s first book (Hi Kristen!) I needed no encouragement to milk the fact with one of my "Toot! Toot!" press releases.  I send out press releases whenever I am mentioned in books, magazines, newspapers, or on websites.

Here`s a link to the release that I sent out via snail mail, email and through online press release resources about Kristen`s book.

- J.



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Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!